Spark is launching a new product called ShopView Direct Mail. It bridges the gap between offline and digital marketing. ShopView Direct Mail is a direct mail solution that integrates personalized, data-driven mail with digital engagement tools. These tools include storytelling videos to help small businesses attract, engage, and retain customers.
As businesses seek personalized, measurable, and impactful marketing strategies, the seamless integration of direct mail and digital tools—such as QR codes and personalized landing pages—bridges the gap between physical and online interactions.
According to Spark, Direct mail offers auto repair shops response rates of up to 9%—significantly higher than the 1% average for email—direct mail helps repair shops attract new clients and retain existing ones. It's a new way for local businesses to compete effectively and build lasting customer relationships.
Key Features:
- Personalized Postcards
- Custom-tailored messages for each recipient, creating a personal and impactful connection.
- Video Shop Tours
- High-quality virtual tours showcasing your shop’s unique strengths, facilities, and team.
- Call Tracking and QR Code Analytics
- Gain insights into campaign performance by tracking customer calls and QR code scans.
- AI-Powered Call Overviews
- Automatically generated summaries of customer calls to enhance follow-up and decision-making.
- Seamless Integration with Online Booking
- Connect video tours to an online booking system for frictionless conversions.
- Nationwide Video Production Network
- Access to a team of video professionals, ensuring top-tier production quality anywhere in the country.
- All-Inclusive Pricing
- With a 6-month commitment, pricing starts at .99 per card and includes the cost of video production, postcard printing/mailing, digital tracking, and call tracking.
