Victory Tire & Auto Celebrates Store Rebranding in Fridley, Minnesota

Victory Tire & Auto recently celebrated the rebranding of one of its stores in Fridley, Minnesota, as shared in a press release.

Formerly known as Victory Auto Service & Glass, the Fridley shop is the first of Victory's 25 Minnesota locations that will be undergoing a rebrand. Each shop will continue rolling out updates over the coming months.

With the rebrand came upgrades to the store, such as 24-hour key drop and pick-up options and enhanced waiting area amenities. Additionally, the shop’s website now offers online scheduling,  automated service reminders and confirmations, and real-time text and email updates.

To celebrate the rebrand, Victory hosted a community event featuring tire-themed mini-Bundt cakes, a fully stocked beverage counter, and prize drawings, including one year's worth of oil changes. Attendees also participated in a food drive supporting HOPE 4 Youth, a local nonprofit organization dedicated to providing pathways to end youth homelessness. Victory contributed a $1,000 donation, and customers added more than 60 pounds of food and supplies.

“I couldn't believe the number of long-time customers who came by to celebrate,” said shop founder Jeff Matt. “It was a reminder of the deep relationships we've built in this community over nearly three decades.”