Podcast: Keeping Customers Loyal Through Appreciation Marketing

Sept. 25, 2024

Lauralee Schmidt of Schmidt Auto Care talks about her approach to giving customers gifts after service appointments.

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In this episode, Lauralee Schmidt of Schmidt Auto Care in Springboro, Ohio, discusses her approach to customer appreciation marketing. She also talks about ideas that have worked, ones that haven't, lessons learned, and why shops need a marketing budget.

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About the Author

Chris Jones | Editor

Chris Jones is Group Editorial Director for the Vehicle Repair Group at Endeavor Business Media. He’s a multiple-award-winning editor and journalist and a certified project manager now providing editorial leadership and brand strategy for the auto care industry's most trusted automotive repair publications—Ratchet+Wrench, Modern Tire Dealer, National Oil & Lube News, FenderBender, ABRN, Professional Distributor, PTEN, Motor Age, and Aftermarket Business World.