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    Podcast: How Niche Shops Can Expand Services

    Sept. 18, 2024
    Nichole Bennecoff of Empower Automotive talks about growing from servicing Subarus only and what she's learning about widening her scope.
    Grace Hudson Photography
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    In this episode, Nichole Bennecoff of Empower Automotive, formerly The Subie Guys, talks about running a niche Subaru shop, why she's now widening her scope of service, and how she's using driver profiles and data to do it. 

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    About the Author

    Chris Jones | Editor

    Chris Jones is Group Editorial Director for the Vehicle Repair Group at Endeavor Business Media. He’s a multiple-award-winning editor and journalist and a certified project manager now providing editorial leadership and brand strategy for the auto care industry's most trusted automotive repair publications—Ratchet+Wrench, Modern Tire Dealer, National Oil & Lube News, FenderBender, ABRN, Professional Distributor, PTEN, Motor Age, and Aftermarket Business World.

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