Podcast: How Niche Shops Can Expand Services

Sept. 18, 2024

Nichole Bennecoff of Empower Automotive talks about growing from servicing Subarus only and what she's learning about widening her scope.

Chris Jones

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In this episode, Nichole Bennecoff of Empower Automotive, formerly The Subie Guys, talks about running a niche Subaru shop, why she's now widening her scope of service, and how she's using driver profiles and data to do it.

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About the Author

Chris Jones | Editor

Chris Jones is the editor of Ratchet+Wrench magazine and host of its companion podcast, Ratchet+Wrench Radio, a weekly show featuring automotive professionals across the auto care landscape.