In this episode, Carrie-Lynn Rodenberg of Turnkey Marking talks about direct mail marketing and how auto repair shops can get the most out of it. We also discuss how to create your messaging, target your audience, measure results and how to fit it into your digital marketing mix.
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Chris Jones is Group Editorial Director for the Vehicle Repair Group at Endeavor Business Media. He’s a multiple-award-winning editor and journalist and a certified project manager now providing editorial leadership and brand strategy for the auto care industry's most trusted automotive repair publications—Ratchet+Wrench, Modern Tire Dealer, National Oil & Lube News, FenderBender, ABRN, Professional Distributor, PTEN, Motor Age, and Aftermarket Business World.
