Podcast: Becoming A Bilingual Business

Shops need to service more than just the English-speaking customer. Howie Berman of the American Council on the Teaching of Foreign Languages outlines how to cater to a multilingual customer base.
April 13, 2021

Is your shop reaching every possible customer it can?

Howie Berman, executive director for the American Council on the Teaching of Foreign Languages, joins Ratchet+Wrench Radio to discuss the increasing importance of catering to a multilingual customer base, and why shops should be on the forefront of implementing it in their business. 

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Paul Hodowanic

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