July 16, 2014—Monroe’s Shockmobile is preparing for the second leg of its tour of 50 cities across the U.S. this summer, the company announced Monday.
The Shockmobile is a 25-foot long, 10-foot high translucent Monroe OESpectrum shock absorber, which is towed by a sport-utility vehicle.
The tour, called “Everything Gets Old. Even your Shocks,” is aimed at teaching consumers about the importance of inspecting shocks and struts at 50,000 miles.
“Our first three-week tour was a lot of fun as the Monroe ambassadors visited customers throughout the Northeast, said aid Denise Hanefeld, marketing coordinator for the Monroe brands. “It was also a real eye-opener for tens of thousands of consumers, many of whom reported how ‘shocking’ it was to see a 25-foot-long rolling shock absorber that glows in the dark. Perhaps most important is the fact that our web traffic at Monroe.com and follower engagement on each of our social media channels are growing substantially as a result of this consumer education initiative.”
For more information about Monroe or its “Everything Gets Old” tour, visit Monroe.com.
