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Featured
John Michael Simpson
Shop Customers
Fire Your Customers
Tess Owings
Nov. 16, 2024
A shop owner shares why not all money is good money.
Latest from Shop Customers
Miguel Malo Getty Images
Shop Customers
Pass the Baton
Tess Owings
Nov. 2, 2024
Caiaimage/Trevor Adeline
Shop Customers
Standardizing the Service Desk
Tess Owings
May 21, 2024
AJ Nealy has streamlined customer interactions at all five of his locations.
Rachel Ko
Shop Customers
Answering the Call
Tess Owings
April 18, 2024
Nearly four decades of monitoring phone calls has taught Todd Hayes how to give customers what they need.
DoxaDigital
Shop Customers
How to Handle Customer Apologies
Noah Brown
April 15, 2024
Everyone makes mistakes. How you make it up to your customers can go a long way in keeping your shop's credibility.
Contributed
Shop Customers
Comebacks Aren’t Setbacks
Tess Owings
March 14, 2024
Regaining customer confidence when a repair needs re-addressing.
Elena Lukyanova
Sales+Marketing
How Online Booking Can Help Shops
Neil Pope
Jan. 15, 2024
Why giving customers the option to schedule auto repair service online may be a winning play for shop owners.
Sponsored Content
QuickChat: Retention Marketing for the Modern Shop
Oct. 17, 2023
Connor Tracy of KUKUI sits down with Matt Hudson of Ratchet + Wrench to discuss how shops can use marketing, software, and automation to retain customers amid fierce competition...
Oscar Gomez
Shop Customers
Lost in Translation
Tess Owings
Oct. 13, 2023
Avoid losing out on customers by investing in bilingual resources.
Filip_Krstic
Shop Customers
On-the-Phone Hero
Noah Brown
Sept. 20, 2023
Customers have many options when choosing a repair shop. Make sure their first call to yours eliminates the competition.
News
Latest News
Ford Recalls Over 105K SUVs for Faulty Seatbelt Pretensioners
Ratchet+Wrench Staff Reporters
April 11, 2025
Latest News
Automotive Training Institute Promotes Ron Greenman to Interim President
Ratchet+Wrench Staff Reporters
April 11, 2025
Latest News
Auto, Auto Parts Excluded From 90-Day Pause on Reciprocal Tariffs
Ratchet+Wrench Staff Reporters
April 10, 2025
Latest From Shop Customers
Shop Customers
Curating the Customer Experience
Lindsey Gainer
Aug. 23, 2023
WinnieVinzence
Shop Customers
What Stands Out? Connect Your Customers to Your Brand Story
Kimanzi Constable
Aug. 18, 2023
Image Conscious Photography
Shop Customers
Impressive Interiors
Chris Jones
Aug. 7, 2023
Getty Images
Finance
Offering Financial Support
Tess Owings
May 25, 2023
Adobe Stock Image
Shop Customers
Win Them Over with DVI
Kimanzi Constable
March 29, 2023
Running a Shop
Turning Deferred Work into a Customer Relationship
Enid Burns
Feb. 16, 2022
Running a Shop
What Your Customer Wants
Tess Owings
Dec. 20, 2021
Running a Shop
Six Steps to Win ‘Em Back
Tess Owings
Dec. 17, 2021
Running a Shop
The Process of Firing a Customer
Paul Hodowanic
Oct. 7, 2021
Running a Shop
Mastering the Customer Gift
Paul Hodowanic
Sept. 17, 2021
Inside the Consumer's Mind
It’s Time to Refine Your Appointment Process
Claire Peterson
Sept. 9, 2021
Inside the Consumer's Mind
It’s the Little Things That Will Set You Apart
Claire Peterson
Aug. 11, 2021
NGK
Eliminate Comebacks with NGK and NTK
Sponsored Content
Aug. 5, 2021
Inside the Consumer's Mind
Don’t Sell Your Shop Short
Claire Peterson
Aug. 4, 2021
Facepay
Launch Facepay for Full Throttle Profits
Sponsored Content
Aug. 3, 2021
The Field Guide to Efficiency
Maintain a Strong Customer Base
Sponsored Content
Aug. 3, 2021
The Field Guide to Efficiency
Find the Right Parts
Sponsored Content
Aug. 3, 2021
The Field Guide to Efficiency
Go Paperless
Sponsored Content
Aug. 3, 2021
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