Jan. 22, 2013—DMEautomotive, the science-based automotive marketing company, announced today that it has filed two patent applications with the U.S. Patent and Trademark Office for technology pertaining to its dealer-branded mobile app, Driver Connect, according to a DMEautomotive press release.
The first patent application addresses technology that allows Driver Connect to communicate with consumers throughout their vehicle purchasing and ownership lifecycle. A second patent application focuses on ways to facilitate communication between service centers and the mobile app users, such as alerting mobile app users that service on their car has been completed.
“DMEautomotive has always put science and innovation first and we’re proud that Driver Connect’s patent-pending technology is helping dealers adapt to the mobile app revolution,” said Mike Walther, president and CEO of DMEautomotive. “Its user-friendly technology is driving truly eye-opening customer engagement and is significantly boosting service and sales retention for its growing base of dealer users.”
Launched in February 2012, the Driver Connect app allows users to browse new and used car inventory, schedule service appointments, manage their vehicles’ service histories, and receive dealership alerts and offers on demand.
