Not all dealerships are in the wholesale parts business, so there is a need to get the word out to auto care shops that you are. Aligning your business with Ratchet+Wrench, the most respected magazine serving the auto care market, is a cost-effective way to announce that you’re in the wholesale parts game.
At a glance, here’s just a few benefits your parts business gains from an advertisement in Ratchet+Wrench:
Increased awareness and customer preference for your dealer parts department.
Customer interest in special parts offers and new promotions.
An opportunity to persuade a customer to try your dealership, even after being a long-term patron of another parts supplier.
Top-of-mind awareness that reminds customers of their preferred dealership, its offers and messages.
Increased perceived value of your parts and services.
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