Meet Lauralee Schmidt, the Newest Editorial Contributor for Ratchet+Wrench
Lauralee Schmidt will be joining our editorial team, bringing her expertise in branding and marketing to Ratchet+Wrench. Get to know the latest addition to our team of auto repair business experts.
Having built a career in the cosmetics and fashion industry, Schmidt made a pivot in 2016 when she decided to join her husband in running Schmidt Auto Care.
It was a scary jump for Schmidt, who had no prior experience working on vehicles—but the key to her success in auto care lied with her talents in marketing. She knew exactly what their independent shop needed to catch eyes and win customer loyalty, and began implementing branding initiatives and building shop processes as the head of Schmidt Auto Care’s marketing and HR.
Now, Schmidt not only helps manage a successful auto repair shop, but is a member of the Springboro Chamber of Commerce Board of Directors, and has launched a women’s business group called Women In Power. She is a frequent speaker at conferences, coaching others on how they can create winning brands, too.
“I may not know cars, but I do know business, branding and people,” stated Schmidt.
