Auto repair management company Haas Performance Consulting has changed its name to Auto Ignite Management, according to a recent press release.
With the company providing services to repair shops, parts distributors, associations, and software and technical training developers across North America, the new name better represents its clientele.
The group will continue to offer specialized coaching and leadership development, though President Bill Haas and Vice President Sara Fraser described the rebranding as the beginning of a new chapter.
“I’m excited to step into this new chapter with Auto Ignite Management,” stated Haas. “Our new name represents our dedication to igniting the passion and performance of the clients we serve. We’ve always been about more than consulting; we’re here to light the spark that drives real change.”
