The Aftermarket Auto Parts Alliance, Inc.’s Board of Directors has announced JC Washbish as president, according to a press release.
As of January 1, 2024, Washbish will oversee the Alliance Headquarters office, its executive staff, and Alliance shareholder membership. He will work alongside the Alliance Board of Directors on matters regarding organizational directives, business development, and industry relations.
Company departments–including information technology, sales and marketing, category management, and finance–and their executive leadership will report to Washbish, who in turn will be reporting to CEO John R. Washbish as well as the company’s Board of Directors.
Before becoming president, Washbish started with the company in 2016 as a sales, marketing, and brand manager. He was promoted to director of marketing in 2017, followed by a promotion to vice president of sales and marketing in 2019.
Before joining Alliance, Washbish worked as an account executive for Niterra North America, Inc. He holds an AAP designation from the University of the Aftermarket and graduated from its Leadership 2.0 program.
“The Alliance Board of Directors has always been very strategic about the long-term future of the Alliance and the continued success of its shareholders,” said Corey Bartlett, treasurer of the Alliance Board of Directors and CEO of Automotive Parts Headquarters, Inc. “This strategic focus on the future of the Alliance led us to JC eight years ago.”
