CAR Coalition Launches Multi-Million Dollar Right to Repair Campaign
Oct. 1, 2021—The CAR Coalition has launched a multi-million dollar campaign in support of the Right to Repair movement and other legislative measures like the SMART ACT according to a press release.
The CAR Coalition is made up of independent automotive parts and repair companies, associations and insurers.
The campaign will feature a microsite, display and video paid advertising, a “write your member of Congress” feature, and an integrated government relations push.
“We’re excited to kickstart this national campaign in the fight to restore consumer choice, lower auto repair costs, and ensure greater competition in the alternative parts industry,” Justin Rzepka, executive director of the CAR Coalition, said in a statement. “Consumers and small businesses lose when 15-year design patents keep independent manufacturers from offering safe, quality, and affordable aftermarket repair parts. The SMART Act would combat design patent abuse that restricts choice and drives up prices by reducing the time that car manufacturers can enforce design patents on common aftermarket parts, like side mirrors and bumpers.”