Elite Worldwide To Host First-Ever Industry Event

March 18, 2022

Customer service-focused conference features Joe Marconi, Kevin Vaught, and Darrin Barney.

Mar. 18, 2022—Elite Worldwide announced the launch of its first industry event, the Elite Invitational, which focuses on guiding shop owners through the customer journey.

The two-day event, held in San Diego, Ca., will show shop owners how to identify, market to, retain, and energize their ideal customers. 

“This event is going to be unlike anything you’ve ever experienced. The Elite Invitational is a once-in-a-lifetime opportunity to truly get inside the minds of your customers, and learn about The Customer Experience from the top people in the industry, as well as some of the nation’s best contributors in marketing and customer service,” Bob Cooper, President of Elite said in a press release.

Speakers include Joe Marconi, Kevin Vaught, and Darrin Barney and others. Bob Cooper will moderate a customer panel. A networking dinner cruise to meet fellow shop owners is also included.

It has also been announced that Mitchell 1, an auto repair software provider, will be the primary sponsor of this event, which will run from June 2 to June 3, 2022.

“We are honored to serve as a primary sponsor of the very first Elite Invitational Workshop and are excited to participate in this in-depth event, focusing on understanding the customer and cultivating customer experiences,” said Nick DiVerde, senior marketing director for Mitchell 1 in a press release. “We are also looking forward to meeting top shop owners from across the country as they come together to learn how to find, communicate and market to ideal customers.”

About the Author

Ratchet+Wrench Staff Reporters

The Ratchet+Wrench staff reporters have a combined two-plus decades of journalism and mechanical repair experience.

Sponsored Recommendations

Valvoline Partner Solutions

We arm you with products that build trust, tools that unlock productivity, and training that drives business performance, so you feel confident in where your...

Grow the business you know

Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.

Solutions that drive results

Connect with Valvoline experts to increase operational efficiency and customer loyalty – from Valvoline-funded promotions to hands-on training, we’re here to...

Free Resources for Shops Like Yours

View insights, research and solutions curated specifically for shops like yours.