Numbers: Making the Sale

Feb. 17, 2025
Adding a second service advisor has a direct impact on the bottom line.

The metrics regarding sales are some of the most important for a shop’s success. The average shop in the US has an annual per bay gross revenue of $203,000. Taking this average revenue number in mind, one-third of auto repair shops report an average repair order of $400 to $599, while a similar percentage of shop owners say they have vehicle repair opportunities of $1,500 or more.

"Revenue Jumps 35,000
Per Bay When Shops
Have Two Advisors."

Adding a second service advisor can substantially boost annual gross revenue per bay, with an estimated increase of about $35,000. However, further increases in advisors, from two to three, three to four, and four to five, do not yield significant per bay revenue gains. The most notable jump in revenue occurs when going from one to two service advisors.

 

Average Repair Order                                                                                                                                               

Less than $200 - 3%                                                                  

$200–$399 - 20%                                                                       

$400–$599 - 33%                                                                         

$600–$799 - 19%                                                                       

$800–$999 – 11%                                                                                  

$1,000 or more - 14%  

 

Average Opportunity per Vehicle                    

Below $800 - 8%

$800–$999 - 9%

$1,000–$1,100 - 9%

$1,200–$1,499 - 11%

$1,500–$1,999 - 18%

$2,000 and above - 14%

Does not measure - 25%

Does not know what this is - 6%


                                                                 

                                                                                                    

Source: 2024 Ratchet+Wrench Annual Survey

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