Is It Better to Push Out Cars Quickly or Slow the Pace and Be Thorough?
While a high car count is great, a lower car count with a careful eye may be better. The Ratchet+Wrench Industry Survey found more cars meant a lower ARO and closing ratio and fewer opportunities spotted. While a higher volume of cars produces some revenue, slowing the pace could generate more profit
CAR COUNT OVER 300
- ARO over $1,000: 5%
- Closing ratio of 90% or higher: 15%
- Opportunities found above $1,000: 13%
CAR COUNT LESS THAN 50
- ARO over $1,000: 23%
- Closing ratio of 90% or higher: 23%
- Opportunities found above $1,000: 32%
