Nov. 25, 2013—WomenCertified, a marketing research firm, recently announced that Goodyear, BF Goodrich, Sears Auto Centers and Jiffy Lube are the winners of the Women’s Choice Awards for the Best in Automotive category.
The award designation is based on a national survey of more than 50,000 women who were asked to select the brands they would most highly recommend to others.
Goodyear won in multiple categories, including premium brand tire, tire retailer and auto service retailer.
"It is an honor to be named as one of the most recommended brands by women, both for premium brand tires and for tire and automotive service retailer," said Steve McClellan, president of Goodyear North America. "Having the Goodyear brand recognized … is a reflection of the consumer focus that we apply to everything we do."
BFG won for mid-range and economy tire brand; Sears Auto Centers for auto service retailer (tied with Goodyear); Jiffy Lube for service center of oil change; and Auto Zone for auto parts retailer, both online and general.
