Innovate: Market During a Crisis

Rissy Sutherland is an auto care industry lifer, having grown up in her family’s automotive franchise business and later implementing the training and operational systems for all 300 auto repair franchise locations for Moran Industries—the automotive giant that purchased her family’s shops. She has opened more than 400 shops in her career as the executive for nearly a dozen automotive brands. She is one of the industry’s foremost experts in shop operations.