Innovate: Market During a Crisis

    May 4, 2020

    Rissy Sutherland leads a panel discussion on how to market now and moving into summer. 

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    Rissy Sutherland, one of the foremost experts in shop operations, president of SRS+Co, former shop owner and Ratchet+Wrench columnist, leads a panel discussion on marketing during the coronavirus and what shop owners should be doing now moving into the summer months to keep customers coming in. 

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    About the Author

    Rissy Sutherland

    Rissy Sutherland is an auto care industry lifer, having grown up in her family’s automotive franchise business and later implementing the training and operational systems for all 300 auto repair franchise locations for Moran Industries—the automotive giant that purchased her family’s shops. She has opened more than 400 shops in her career as the executive for nearly a dozen automotive brands. She is one of the industry’s foremost experts in shop operations.

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