May 29, 2019—BMW of North America today announced the appointment of Uwe Dreher to the position of vice president, marketing effective July 1.
Dreher succeeds Trudy Hardy who, as previously announced, will be assuming the role of vice president of BMW Motorrad of the Americas on the same date.
Reporting directly to Bernhard Kuhnt, president and CEO of BMW of North America, Dreher will serve as a member of the company’s executive management team and will oversee all marketing communication and product planning for the BMW brand within the U.S. market. His most recent post was at the BMW Group headquarters in Munich, where he served in the central marketing department as the vice president for global BMW, BMW i and BMW M brand communication.
A 17-year employee of the BMW Group, Dreher has a wide range of marketing expertise with positions both at headquarters in Munich and abroad. He started with the company in 2002 working on brand management with MINI at the time of the relaunch of the brand. In 2007, Dreher transitioned within the global marketing department to a position with BMW brand management, as the head of all motorsport marketing and product placement. Three years later, he became the global head of marketing for BMW i, where he led the launch of the brand. In 2013, he moved to the UK on an expat assignment where he took over as marketing director for BMW in the market until 2015.
