New eBook Details Mobile Market’s Impact on Auto Buying and Repair
Jan. 23, 2014
Jan. 23, 2014—A new eBook from DMEautomotive, The Big Picture Book of Mobile Marketing Strategy, offers a look at how the mobile marketplace is impacting vehicle purchasing and repair behavior.
For repair shops, the data is noteworthy: according to DMEautomotive research, 53 percent of consumers are more likely to schedule a service appointment using their mobile device and 33 percent want to manage their maintenance schedule and records of their vehicle on their mobile device.
The book details ways to maximize marketing through mobile channels and promises “easy-to-implement solutions” in a market expected to outpace desktop Internet use by next year.
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