Auto Care Association Announces New Category Management Webinar Series
Nov. 20, 2018
The two webinars are part of a new series being presented by the Auto Care Association’s Category Management Committee.
Nov. 20, 2018—The Auto Care Association announced its schedule of webinars for the month of December, according to a press release.The two webinars are part of a new series being presented by the Auto Care Association’s Category Management Committee.
These webinars will provide retailers and manufacturers alike the opportunity to gain exposure to the latest technologies, research techniques, and data sources without the pressure of a salesman sitting across the desk. Members can then engage further and follow up on the information provided in the presentation.
The December 2018 Auto Care Association webinars are as follows:
Dec. 5, 2018:
Category Management Vendor Spotlight Series: Monitoring Competitive Trends for Suppliers with Knowledge360 by Cipher Systems
2 p.m. – 3 p.m. EST
This will be the first in a series of webinars that will provide retailers and manufacturers alike the opportunity to gain exposure to the latest technologies, research techniques, and data sources without the pressure of a salesman sitting across the desk. In this webinar, Cipher Systems will discuss their product aimed at monitoring competitive trends.
Dec. 11, 2018:
Category Management Vendor Spotlight Series: Gain a Competitive Advantage by Measuring and Managing the Weather’s Impact
2 p.m. – 3 p.m. EST
Suppliers of auto care products and services know that changes in the weather can strongly affect sales. Both in-season and year-over-year weather variations – when ignored and left unmeasured – can result in poor planning and decision-making, lost sales, and higher costs. In this webinar, learn how companies are using weather analytics to “put a number” on Mother Nature’s impacts so they can better understand performance, smartly adjust plans, and better align inventories and resources with weather-based opportunities and risks.
Access to recordings and additional resources provided during the webinars will be available to Auto Care Association members only.
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