Shop View: Mango Automotive

March 28, 2025
Jesse Jackson and Brian Walden’s New Mexico-based brand is elevating the repair shop experience with style and comfort.

First opened in Albuquerque, New Mexico, by Jesse Jackson and Brian Walden, Mango Automotive now operates seven different locations throughout New Mexico and Arizona. Since it began, the brand has always had a clean, modern, yet colorful and welcoming design that is found in every building.

The Pink Wall Effect

The shop’s first store in Albuquerque at 9620 Eagle Ranch Rd NW set the standard for all the Mango stores that have come after it. When customers first walk in, they often do a double take, wondering if they entered an auto shop or a salon.

A pink wall greets customers upon entering the shop, along with a coffee bar, fridge, and plants throughout the area. It instantly creates a warm, comfortable feeling that Jackson and her crew call “the pink wall effect.” For that reason, the pink wall is a key characteristic found in every shop.

Past the service advisor’s desk, the waiting area features a mango themed wallpaper and mid-century furniture, with essential oil diffusers and soft music playing. Jackson collaborated with a close friend and commercial designer to formulate the shop’s vibe.

“We try to create a space that is welcoming to all humans. And we try to contrast the traditional automotive repair shop, where you might walk in, find a pot of burnt coffee, a 10-year-old Sports Illustrated sitting on the coffee table and grease stains on the seats. So we’ve come away from that and focus more on being a spa-like experience,” describes Jackson.

One of the most iconic aspects of Mango Automotive is Mia, the brand’s mascot. A little mango character, she was named by Jackson’s daughter, and can be found on various merchandise like keychains. A plushie Mia often inhabits the lobby for kids to play with.

“She’s very personified, and we think of her as a piece of our brand,” says Jackson.

Listen to Jesse Jackson, owner of Mango Automotive, discuss tips for selling your shop on Ratchet+Wrench Radio.

A Workspace for All

To maintain a clean, comfortable shop area, Mango regularly conducts back of house cleanups on weekends, where the crew moves all the equipment, scrubs the walls and floors, and even applies a fresh coat of paint.

Mango has also worked to ensure its technicians feel comfortable, with changing rooms and restrooms available to men and women. With an emphasis on having men and women on both sides of the counter, ensuring everyone feels welcome as an employee is crucial.

“We were looking to elevate the customer experience in automotive repair and bring equality into the space by putting men and women on both sides of the counter,” says Jackson.

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