Steer and Pit Crew Loyalty Expand Integration of Integrated Customer Rewards System

April 23, 2025
Though Pit Crew Loyalty has already worked with Steer’s online scheduling tool AutoOps, it will now offer new features.

Loyalty and rewards platform Pit Crew Loyalty is expanding its integration with CRM solution Steer, according to a press release.

Though Pit Crew Loyalty has already worked with Steer’s online scheduling tool AutoOps, it will now offer new features while syncing information across Steer, AutoOps, and Pit Crew Loyalty’s different platforms.

Customer reward balances will now be seen in the online scheduling experience whenever a customer books an appointment through a shop’s website or Google Business page, and can be automatically included with appointment confirmations, deferred service reminders, and promotional outreach campaigns. By filtering customers through Steer based on reward balances, shops can now also create personalized email and text campaigns for customers.

Additionally, reward balances can now be displayed on Steer’s exclusive Vehicle Profile Page alongside each customer’s maintenance roadmap.

“Every message a shop sends is a chance to build trust,” said Parker Swift, CEO of Steer. “With the Pit Crew integration, shops can make rewards part of the everyday communication they are sending through Steer, like appointment confirmations, reminders, and service follow-ups. When drivers can clearly see what they have earned, it becomes easier to say yes to recommended work or plan ahead for bigger repairs. That kind of visibility helps customers feel confident and helps shops grow repeat business in the process.”

About the Author

Ratchet+Wrench Staff Reporters

The Ratchet+Wrench staff reporters have a combined two-plus decades of journalism and mechanical repair experience.

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