Shop Hero Award Winners to be Honored at AAPEX/SEMA

Nov. 5, 2024
Shop-Ware, Shop Boss, Protractor, and Tire Guru have announced the winners of their Shop Hero Awards.

Shop-Ware, Shop Boss, Protractor, and Tire Guru have announced the winners of their Shop Hero Awards, with the winners to be honored this week at AAPEX and SEMA, according to a press release.

Shop Hero Award: Liz Perkins

The first of the five titles, Shop Hero, recognizes a pivotal figure in the community who is advancing positive change in the industry. Liz Perkins of Level 1 Automotive in Tulsa, Oklahoma, was selected as this year’s Shop Hero.

From providing tools for her team members and paying for them to attend training events, to helping compose ASE tests and sponsoring a local soccer team, Perkins has made an impact not only on her staff, but her entire community.

Customer Champion: Toole's Garage

Customer Champion, sponsored by Shop-Ware, recognizes a Shop-Ware user who has best utilized the software to improve the customer experience. This year, the winner was Toole’s Garage of San Carlos, California.

Breakthrough Business: CFS Truck & Diesel

Breakthrough Business, sponsored by Shop Boss, spotlights the Shop Boss user with the most year- over-year growth, with CFS Truck & Diesel in Erwin, North Carolina, being this year’s winner.

Elite Entrepreneur: Stress-Free Auto Care

Protractor sponsored the Elite Entrepreneur title, which recognizes the Protractor user that has added the most new rooftops in the past 12 months. This year, the winner was Stress-Free Auto Care—whose founder and CEO recently shared the brand’s strategy for rapid acquisition with Ratchet+Wrench earlier this year.

Sales Superstar: Performance Plus Tire

Finally, the Sales Superstar title, sponsored by Tire Guru, commemorates the Tire Guru user with the strongest sales over the past 12 months. This year’s honoree was California-based Performance Plus Tire.

Recognition at AAPEX/SEMA

All five winners will be recognized on Nov. 6, at an invitation-only reception at Sugarcane in the Venetian. The Shop-Ware, Shop Boss, Protractor, and Tire Guru teams will also be available at kiosks #6-9 in the Joe’s Garage section of AAPEX or booth #11253 in the Business Services section at SEMA.

“I believe I speak for the entire aftermarket industry when I say that these shops are all inspirational leaders for our business,” said Cavan Robinson, vice president of the aftermarket division of Vehlo, parent company of the sponsoring brands. “We couldn’t be more proud to highlight the positive impact they’re making on their customers, their staff, their communities, and the automotive sector as a whole.”

About the Author

Ratchet+Wrench Staff Reporters

The Ratchet+Wrench staff reporters have a combined two-plus decades of journalism and mechanical repair experience.

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