June 1, 2022—Advance Auto Parts has announced a new line of DieHard hand tools.
According to a press release, Advance Auto Parts acquired the DieHard brand in 2019 and this latest release is aimed at a the newer and younger generation of automotive enthusiasts while representing new brand innovation.
“We saw an opportunity to speak to the evolving, modern DIYer who’s looking to not only explore and build their DIY skills, but also their DIY confidence,” said Jason McDonell, executive vice president of merchandising, marketing and eCommerce at Advance in the press release. “That’s why DieHard hand tools are built with innovation in mind, along with the reliability and durability DieHard is known for.”
The tools will be available in stores and online and boast new features such as anti-slip designs and ergonomic handles.
“This generation builds their toolbox over time, on a project-by-project basis that creates memory after memory,” said McDonell in the press release. “We wanted to develop tools that power their full potential–from the screwdriver that helped replace a taillight to learning why a ratchet is every auto DIYers best friend.”
Recently, Advance Auto Parts also announced the introduction of DieHard EV batteries, making it the first-to-market 12-volt battery that is designed for EVs and hybrid vehicles.
