Leveling Up the Customer Experience in the Automotive Industry: Appointment Scheduling for Today’s Customers
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Duration: 1 Hour
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Summary
Let’s be real—if your shop isn’t offering online scheduling, you’re behind the curve. Today’s customers expect convenience, and if they can’t book an appointment in a few clicks, they’re moving on to someone who can. With 84% of customers expecting online scheduling, it’s time to level up.
Online scheduling isn’t just about keeping up with customer expectations; it’s about cutting out the headaches like double bookings, manual data entry, and endless phone calls. By syncing with your shop’s management system and CRM, it pulls in customer info, handles service details, upsells past recommendations, and drops fully booked appointments right into your SMS calendar. Plus, it frees you up from answering calls after hours by letting customers book online anytime.
The result? A smooth, frictionless process that makes life easier for both your shop and your customers. Don’t make it hard for people to book with you; make it stupid easy and watch your bottom line soar.
Key Takeaways:
- Put Your Customers First: Give them the convenience they crave with fast, flexible online booking that keeps them coming back.
- Turn Traffic Into Bookings: Learn how to turn clicks into real appointments by combining smart marketing with easy scheduling.
- Maximize Your Phone System: Give customers the ability to book online in real-time, after hours, or when you’re busy with another customer and can’t answer the phone.
Speakers
Steven Fafel is the Co-Founder of AutoOps, the leading scheduling tool for auto repair shops. He helped grow AutoOps to over 1500 shops in one year by promoting the scheduling tools' ability to save shops hours of time, increase appointments, and give customers a better experience. Steven leads the AutoOps sales team while also traveling to automotive conferences and speaking at events around the country.
Gregg Rainville is a multifaceted automotive industry leader proficient in managing multiple revenue channels, including sales, partnerships, and enterprise business development. As employee #1 at Steer By Mechanic Advisor, he helped build the marketing software company from scratch in 2012. In 2022, he took his hands-on approach to the field, visiting over 200 shops to gain invaluable automotive repair shop marketing insights that have helped him truly understand the current automotive industry and marketing challenges the industry faces. His passion is interacting with customers and partners at tradeshows or in the field to keep ahead of all industry trends, challenges, and opportunities.
