Podcast: Becoming Radically Transparent with Customers

June 5, 2024

In no other industry are words like reliable, honest, trustworthy, or transparent used like they are in auto care. Dutch talks about why this is the case and what shop owners can do to be truly transparent and above board with customers.

Chris Jones

R. Dutch Silverstein

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In this episode, Ratchet+Wrench columnist Dutch Silverstein talks about transparency and whether it's just a marketing buzzword to sell services to customers or a way for shops to build a culture that caters to the needs of the people they serve.

About the Author

Chris Jones | Editor

Chris Jones is Group Editorial Director for the Vehicle Repair Group at Endeavor Business Media. He’s a multiple-award-winning editor and journalist and a certified project manager now providing editorial leadership and brand strategy for the auto care industry's most trusted automotive repair publications—Ratchet+Wrench, Modern Tire Dealer, National Oil & Lube News, FenderBender, ABRN, Professional Distributor, PTEN, Motor Age, and Aftermarket Business World.