Podcast: Creating a Brand Customers Will Love | Taran Sodhi

Oct. 10, 2023

Your brand isn't just your logo; it's far more involved than that. In this episode, Taran Sodhi discusses the importance of having a recognizable and cohesive brand that resonates with customers.

Chris Jones

In this episode, Taran Sodhi, owner of Conceptual Minds, an auto repair shop marketing firm, talks about how he helped Wiygul Automotive rebrand its shop and what shop owners need to think about when considering a refacing of their own.

Spotify
Apple Podcasts
iHeart Radio
Google Podcasts

About the Author

Chris Jones | Editor

Chris Jones is Group Editorial Director for the Vehicle Repair Group at Endeavor Business Media. He’s a multiple-award-winning editor and journalist and a certified project manager now providing editorial leadership and brand strategy for the auto care industry's most trusted automotive repair publications—Ratchet+Wrench, Modern Tire Dealer, National Oil & Lube News, FenderBender, ABRN, Professional Distributor, PTEN, Motor Age, and Aftermarket Business World.