How I Created My Shop's Brand Story and Vision | Rob Choisser

July 25, 2023

Rob Choisser of Choisser Automotive Services talks about the four trademarks he developed that convey his shop's brand story to his customers.

Chris Jones

In this episode, Rob Choisser of Choisser Automotive Services in Davidsonville, Maryland, talks about how he got into the industry and the four trademarks upon which he built his shop's culture.

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About the Author

Chris Jones | Editor

Chris Jones is Group Editorial Director for the Vehicle Repair Group at Endeavor Business Media. He’s a multiple-award-winning editor and journalist and a certified project manager now providing editorial leadership and brand strategy for the auto care industry's most trusted automotive repair publications—Ratchet+Wrench, Modern Tire Dealer, National Oil & Lube News, FenderBender, ABRN, Professional Distributor, PTEN, Motor Age, and Aftermarket Business World.