How I Get More Customers Using Digital Marketing | Andrew Knudsen with Dan Vance

May 23, 2023

Andrew Knusden of Coventry Motors used to handle his own digital marketing until he realized that an expert could help him get his phone ringing faster.

Chris Jones

In this episode of Ratchet+Wrench Radio, Andrew Knudsen, vice president of Coventry Motors in Huntington Station, New York, and Dan Vance founder of digital marketing agency Advanced Local talk about digital advertising.

Knudsen and Vance were featured in the January 2023 issue Case Study “How I Invested in Digital Marketing.” The two talk at length about how they met, why Knudsen hired Vance and what shops can learn from their partnership as client and service provider.

You’ll learn the following:

How Andrew handled his shop’s digital marketing before outsourcing to Dan
When they pair began working together and why Andrew felt he needed help
Dan’s process for analyzing a customer’s digital marketing needs
Common pitfalls that plague auto shop websites
What strategies Dan used to help Andrew grow his business online
Why retargeting keywords helped Dan get Andrew the right type of customers
The difference between programmer and Google ads
The benefits of outsourcing digital marketing
Digital marketing versus word of mouth
How digital agencies shop show owners ROI

About the Author

Chris Jones | Editor

Chris Jones is Group Editorial Director for the Vehicle Repair Group at Endeavor Business Media. He’s a multiple-award-winning editor and journalist and a certified project manager now providing editorial leadership and brand strategy for the auto care industry's most trusted automotive repair publications—Ratchet+Wrench, Modern Tire Dealer, National Oil & Lube News, FenderBender, ABRN, Professional Distributor, PTEN, Motor Age, and Aftermarket Business World.