In this episode of Ratchet+Wrench Radio, Andrew Knudsen, vice president of Coventry Motors in Huntington Station, New York, and Dan Vance founder of digital marketing agency Advanced Local talk about digital advertising.
Knudsen and Vance were featured in the January 2023 issue Case Study “How I Invested in Digital Marketing.” The two talk at length about how they met, why Knudsen hired Vance and what shops can learn from their partnership as client and service provider.
You’ll learn the following:
- How Andrew handled his shop’s digital marketing before outsourcing to Dan
- When they pair began working together and why Andrew felt he needed help
- Dan’s process for analyzing a customer’s digital marketing needs
- Common pitfalls that plague auto shop websites
- What strategies Dan used to help Andrew grow his business online
- Why retargeting keywords helped Dan get Andrew the right type of customers
- The difference between programmer and Google ads
- The benefits of outsourcing digital marketing
- Digital marketing versus word of mouth
- How digital agencies shop show owners ROI
