Podcast: How to Establish Trust and Win Customers Online - Part 2 (w/ Jimmy Lea)

April 11, 2023

This week, Jimmy Lea is back to talk about how inconsistent listings affect your shop on Google, the weight Google gives to customer reviews and why keywording your replies is a winning strategy.

Chris Jones

Rw Radio Jimmy Lea Part 2 1 64348626490a8

In the second installment of this two-part series, Jimmy Lea, product evangelist at Kikui, is back to show shop owners more about developing and growing trust online through Google.

This week, Lea talks about:

What the sweet spot is for Google Reviews.
How to optimize the replies you add to customer reviews to help others better find your shop.
How many positive reviews does it take to grow your star rating?
Whether Facebook Reviews have more weight than Google Reviews.
The importance of having a consistent listing across the entire web.
How much weight Google places on customer reviews in its algorithm?
An email hack email to get a review and schedule the next service appointment at the same time.

About the Author

Chris Jones | Editor

Chris Jones is Group Editorial Director for the Vehicle Repair Group at Endeavor Business Media. He’s a multiple-award-winning editor and journalist and a certified project manager now providing editorial leadership and brand strategy for the auto care industry's most trusted automotive repair publications—Ratchet+Wrench, Modern Tire Dealer, National Oil & Lube News, FenderBender, ABRN, Professional Distributor, PTEN, Motor Age, and Aftermarket Business World.