Podcast: How to Establish Trust and Win Customers Online - Part 1 (w/ Jimmy Lea)

April 4, 2023

Jimmy Lea, Kukui's product evangelist, explores how shop owners can use Google to create a competitive advantage in their marketplace.

Chris Jones

In this episode, Jimmy Lea, product evangelist at Kikui, kicks off this two-part series on how shop owners can develop trust online through Google.

This week, Lea talks about:

Why shop owners need to pay attention to Google Reviews.
Why obsessing over 5-star ratings isn't the right strategy with Google.
Do customers trust shops with 5-star ratings?
Why shop owners must engage with customer reviews (and why Google loves this).
How to report consumer abuse (false reviews) aimed at tanking your reviews.
What is review gating and why it's a bad practice for your shop?
How to properly solicit customer reviews.
Does Google penalize certain reviews?
How to get optimized Google reviews to attract the right customers.

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About the Author

Chris Jones | Editor

Chris Jones is Group Editorial Director for the Vehicle Repair Group at Endeavor Business Media. He’s a multiple-award-winning editor and journalist and a certified project manager now providing editorial leadership and brand strategy for the auto care industry's most trusted automotive repair publications—Ratchet+Wrench, Modern Tire Dealer, National Oil & Lube News, FenderBender, ABRN, Professional Distributor, PTEN, Motor Age, and Aftermarket Business World.