May 10, 2021—To better assist shop owners with their business-building tactics, Ratchet+Wrench has compiled a short list of essential leadership material from some of its favorite sources. Here's a look at a few must-read articles from the past week.
6 Ways to Use Video Marketing to Strengthen Your Brand — Inc.
Become recognizable for the things that set you apart.
How to Grow Your Business When Customer Behaviors Change — Entrepreneur
When customers seem unpredictable, these strategies will help you use their behaviors to your advantage.
What Retail Workers’ Attire Communicates to Customers — Harvard Business Review
Shoppers are almost twice as likely to interact with a formally dressed employee.
