What is the Ad Perception Study?

We survey the readers of Ratchet+Wrench to give you real results and honest feedback you won’t get anywhere else! Presented in a concise, easy-to-read report, your results are a valuable tool in helping you discover what messages work and what need to be altered.

You will find out if your ad is: 

✔  Attention-getting
✔  Believable
✔  Informative

Benefits:

• Verbatim comments from auto repairers
• You get to see how the quality of your ad
  compares against others in the issue 
  (ads are compared by product category and ad size)
• Feedback that will help you get the best ROI
  from your print advertising  

For more information on how to participate in the Ad Perception Study, please contact:

Alysia Nelson, Marketing Strategist
651.224.6207 ext. 33
[email protected]